Thursday, September 20, 2012

The Sweet Smell of Success

They say that when thinking of a business to engage in, it should be something that really interests you. Moreover, you should do it while you are relaxing and the mind is clear. This is perhaps the idea that prompted Naomi and Paul Whitfeld when they put up their iKOU brand.

They were both soaked in a petal-filled bathtub in one of the Bali luxury villas in Ubud when they both decided to make their life in Australia infused with relaxation and rest.


''It's funny, some of our best ideas are actually hatched in a bathtub because when you're relaxed, you can just think,” said Naomi.


iKOU began five years ago as a brand for natural body, skincare, and homecare.


However, even as their products are for rest and relaxation, they cannot seem to anymore relax during much of the time now as their business has expanded and is attracting quite a number of corporate and retail customers proposing to them for their products.


The conceptualization of their brand did not happen overnight. In fact, it took them about 6 months to have their ingredients. They focused on natural ingredients like sandalwood and lemongrass.


Their very first “factory” was their own garage where Paul learned the art of making candles. On the other hand, it was in the kitchen where Naomi concocted her bath salts and other skincare regimen. They decided to create a website to promote and market their products. It was Paul who made it as he is a graphic designer and photographer. And in 2008, they launched their brand in a trade fair in Sydney.


Their efforts had paid off since the Australian Geographic ordered from them and wanted them to deliver in a week 1.5 tonnes of bath salt, 2000 candles and 2000 massage oils.


And if you are in Bali, you can also experience how it feels to pamper yourself by availing of the spa services of any of the Bali luxury villas, Bali villas resort, and private villas in Bali.

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